Terry tate began as a short film written and directed by independent filmmaker rawson thurber in 2000 later it was picked up by the film company hypnotic, which showed it to peter arnell, head of the arnell group, reebok's advertising agency, who thought it would make a great commercial. In the reebok ads, terry tate, also called terrible terry tate, is a 6-foot-7, 320-pound fanatical football fan who works at an imaginary company named felcher & sons as an ''office linebacker. In 2003, reebok aired this ad during super bowl xxxvii featuring lester speight as terry tate: office linebacker who is brought in to the office of felcher & sons to help increase productivity terry tackles, chases and yells at workers who take long breaks, play solitaire and forget tps reports.
Micky pant can be credited with introducing a new (at the time) and innovative tool into reebok's advertising strategy viral marketing was at the time only superficially understood. 5 terry tate: office linebacker in 2003, reebok introduced the world to terry tate and his bone-crushing office tackles the idea was simple: make any kind of blunder in the office, from messing up a tps report to not recycling, and you'd get a greeting from the pain train.
Reebok international limited is a global producer of athletic footwear, apparel, and accessories and is a subsidiary of adidas reebok has marketed itself using a variety of ad campaigns contents. Reebok international is stepping up its terry tate campaign to include events and promotions, starting with an ambush-marketing blitz at today's boston marathon. A description of tropes appearing in terry tate office linebacker a popular series of comedic ads for reebok released at the start of the 2000's at felcher. Reebok's terrible terry tate tackles members of a human resources department in a four-minute film set to debut on the web during the super bowl this sunday, the client said last week. Reebok opted instead for a four-minute online terry tate film that made its debut super bowl sunday, feb 1, during the game it was created by the arnell group, reebok's creative agency, and.
The triple t (terrible terry tate) adds originally aired during the 2003 super bowl they fucking destroyed me felcher & sons ceo ron felcher hires an office linebacker to enforce workplace policy's and address dwindling performance at his company. Terry tate was gaining all the attentions and reebok was only mentioned by: well terry tate wears reebok and reebok brand didn't play a significant role in the campaign, everything was about terry and people remembered the campaign as terry tate office linebacker and not as reebok's campaign. Reebok brand image gained in reputation and recognition, and stuck to its cool and hype image it wanted to spread, but, it is more terry tate phenomenon which has been memorized than reebok brand viii newspaper and cinema) competition is between companies very important television was the primary communication medium but nowadays collect.
Today, adfreak compiled a list of the 10 funniest commercials of all time #4 on the list was reebok's hilarious terry tate: office linebackerdespite only being shown on national tv once (during super bowl xxxvii), terry tate was turned into a series of online videos that became a huge hit before youtube. Terry tate: office linebacker was a series of short comedy television commercials created by rawson marshall thurber, for reebok, based on a short film pilot he created in 2000 tate was first shown at super bowl xxxvii in 2003. (pdf) articles, references, and resources ad age encylopedia of advertising (history of advertising, 1900-2000): 1910-1920 1930s 1940s 1950s 1960s 1970s 1980s 1990s best global brands - branddirectorycom related media mad men: carousel coca-cola: hilltop apple: 1984 reebok: terry tate old spice: the man your man could smell like always: like a. Reebok found that even though there were great amount viewers of its terry tate super bowl, its sales and market share did not increase at all the main reason of this less successful result is in that reebok brand was not sufficiently mentioned in the ads.
The pilot film that introduces terry tate to the world at large. Funny commercial by terry tate tom brady describes the day after losing a super bowl - duration: 10:43 the late show with stephen colbert 1,196,685 views. The official reebok store shop the newest selection of footwear and apparel, from casual classics to specialty fitness products free shipping for members.
Slapstick violence livened up a familiar comic outpost—the drab corporate office—in this super bowl spot for reebok starring lester speight as terry tate, a linebacker who thrives by viciously. Fan favorite terrible terry tate was the star office linebacker for the fictional company fletcher & son's, promoting proper office etiquette while looking stellar in reebok merchandise reebok's terry tate: office linebacker campaign had tremendous global success. Debut jan 2003 - super bowl xxxvii - terry's world - lester speight, former 1985 division 1 all american linebacker and ill fated usfl player, stars as terry tate/office linebacker in this reebok.
Reebok shows some subtlety with their product, however the impact terry tate has on the viewer is forceful and memorable taking the obvious humor route, having two completely separate elements and bringing them together (football player and office workers) works like a charm. The first of the terry tate: office linebacker series you know you need a cover sheet on your tps reports, richard that ain't new baby, says tate (lester speight) standing over a prone office worker. More than 20 million terry tate films were downloaded from the reebok website the campaign received global rave reviews, including being named the cannes lions international advertising festival golden lion award winner, best actor in a tv commercial and ten most liked and downloaded ads of 2003 by advertising age and most likeable ad.